Higgins and James Barnett Citation: And what about the doctors? The product helped academic institutions abide by regulations governing how physicians interacted with industry. Cite View Details Related. The first step for Kyruus is to enable basic access to and navigation of the information for different stakeholders across the healthcare system. While many of these institutions had robust conflict of interest policies, most of them relied upon physicians to disclose industry relationships. Her father was a physicist and materials science engineer who spent several years leading research and development for a large Korean electronics conglomerate, before taking an entrepreneurial dive into a new venture towards the end of his career.

That summer, Gardner and Yoo got together to compare notes, and Yoo recalled: Her mother was a linguistics major who taught English as a Second Language to students seeking to study in the U. That posed a very intriguing challenge — what were the characteristics and nuances of healthcare and life sciences that might prevent the optimal use of data and technology? The room included the leaders of the technology, analytics, product, marketing and legal divisions of the company. One of my favorite definitions of Big Data is when data itself becomes part of the problem you are trying to solve. First, Kyruus could concentrate on the regulatory compliance market.

Kyruus: Big Data’s Search for the Killer App

Strategic Challenges In fact, the excitement from potential customers was one of the challenges now facing Kyruus. Finance General Management Marketing.

That shudy a profound impact on me. Was the right answer the option that would drive the greatest use of the data by physicians themselves?


While many of these institutions had robust conflict of interest policies, most of them relied upon physicians to disclose industry relationships. For the exclusive use kkyruus F. One of the things I had learned during my venture career was that companies that engaged with clients early on in their product development built things that the market wanted and generally had a better chance of success. Sorry, but copying text is forbidden on this website. Big Data’s Search for the Killer App.

Healthcare IT Market There are four major stidy of healthcare data: As hard as it may be for wtudy Kyruus team, I think we really have to prioritize our understanding of the patient referral market and aim our product team in that direction. First, Kyruus could concentrate on the regulatory compliance market. Kyruus had already developed a few products that were well received by industry kyuus forces, and many on the Kyruus team saw this channel as a potentially very profitable market.

Underlying all these options was the fundamental question of whether, when, and how to engage physicians themselves. His father then accepted a job with a pharmaceutical company in France where they lived for 6 years, before moving back to the States.

kyruus case study

It was in negotiations to sell the next version of the product to three other major hospitals. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. Several team members felt that the budgets csse these organizations were much larger than hospital budgets and that the shorter sales cycles made them logical clients.


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How About Make It Original? To order copies or request permission to reproduce materials, callwrite Harvard Business School Publishing, Boston, MAor go to www. Sgudy and John Masko.

Failure to adequately report potential conflicts of interest could threaten the federally-sponsored grant awards to institutions. Preliminary market research indicated that a number of other buyers were interested in physician data.

3 Kyruus Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

At the conference, Gardner and Yoo realized how central physician interactions were to the entire healthcare ecosystem.

A broader customer base was improving their current products and gave them ideas for novel markets.

kyruus case study

We’ll occasionally send you account related and promo emails. What is your topic? Once I was a cardiologist, I was able to focus on what I did well. Gardner left his position as CMO soon afterwards.

Kyruus case Essay

GH was looking kyfuus someone with a background in genomics and clinical applications of genetic testing to xase payors set reimbursement policies for genetic tests.

Gardner and Yoo had founded Kyruus in August, Cite View Details Educators Purchase. After his parents completed their studies, Gardner moved to Scotland with his family where he lived for two years. Higgins and James Weber. The two worked closely over the next year through the acquisition by CVS Caremark.