CASE STUDY ON CADBURY DAIRY MILK PPT

Notify me of new comments via email. Cadbury was performing very well since its incorporation in India But, suddenly in Cadbury came across a problem of worms. In a conference comparison kits were distributed. Notify me of new posts via email. These kits were useful in comparing old packs and new packs.

After this, Dairy Milk sought to achieve the difficult objective of replacing the traditional Indian sweets and desserts with their chocolates. In eight outlets across Maharashtra worms were found. This case is about the various advertising campaigns undertaken by Cadbury Dairy Milk at different points of time to achieve certain objectives. A video with packaging and factory shots for television coverage was also launched. After that Incident Cadbury now takes great care of all the products they have.

The new packaging was launched in a media conference. Chocolate, Confectionery, Beverages, Biscuits and Candy. For delivery in electronic format: Cadbury is a brand which almost everyone knows. Cadbury was the market leader in chocolates in India and it also was a very popular brand which enjoyed the trust of its consumers. Through this, Dairy Milk pptt able to gain an acceptance for chocolates among the adult audiences for consumption.

A video with packaging and factory shots for television coverage was also launched. Sthdy are commenting using your WordPress. The project incorporated the following measures:. Notify me of new comments via email.

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case study on cadbury dairy milk ppt

This site uses cookies. Leave a Reply Cancel reply Enter your comment here Besides this, they also used a degree campaign to support the television advertising campaigns, even as their rivals Nestle gave them tough competition with aggressive marketing and even directly taking on Cadbury’s advertising campaign message. Prefer to pay in another currency? Just after changing packaging Cadbury roped in Amitabh Bachchan as a brand ambassador.

To change this, Cadbury came up with a series of campaigns to target the adult group, starting with the ‘Real taste of life’ campaign, to encourage people to bring out the child in them. But many industry observers doubted the effectiveness of Cadbury’s efforts and their ability to replace the traditional sweets and the traditional dessert items which had been a long part of the Indian traditions. Notify me of new posts via email.

case study on cadbury dairy milk ppt

In eight outlets across Maharashtra worms were found. Cadbury was losing xairy its sales and also reputation was being hampered. These kits were useful in comparing old packs and new packs. After that Incident Cadbury now takes great care of all the products they have.

Cadbury Dairy Milk’s Advertising Campaigns in India

To find out more, including how to control cookies, see here: Cadbury in defense issued a statement where it mentioned that problem of worms was not at the manufacturing stage but the problem arose due to poor storage facility by the retailers. FDA denied the statement made by Cadbury.

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Project Vishwasa three-pronged program that addressed the trade, consumers, media and employees. Buy Now Amount to be paid: By continuing to use this website, you agree to their use. Sorry, your blog cannot share posts by email.

Cadbury : Case Study Analysis | SIMCON Blog

So, recovering from this type of situation was a challenge for Cadbury. Post was not sent – check your email addresses! This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Cadbury now has 5 manufacturing units all over India.

It is not intended to illustrate either effective or ineffective handling of a management situation.

case study on cadbury dairy milk ppt

Cadbury India began its operations in India by importing chocolates. Cadbury decided to enter Indian market in Fill in your details caase or click an icon to log in: